WW pt 2

+Good by flower arranging HELLO  hand modelling. 

Love this photo that has popped up on the ORACLE FOX blog

More photos from the amazing Winston Wolfe launch I couldn't resist over sharing with you. 

 

all photos via Oracle Fox 

Power to the People

I am a power to the people person. Yes its true. Urge footwear says so. 

The other day the Urgeys came over and we shot this little project together for their Winter 13 campaign. Its a campaign that celebrates individuals. I think it celebrates individuals for being awesome and for... nope just for being awesome.

CHECK IT OUT!  

PS. GUESS WHAT?

THERES A VIDEO!!!!!!!!

HOLLY HIPWELL X URGE FOOTWEAR from URGE FOOTWEAR on Vimeo.

AND THERES LOTS OF PHOTOS OF ME MAKING THE VIDEO!!

IS VIDEO EVEN A WORD PEOPLE USE THESE DAYS? AM I SAYING IT WRONG?

VIDEO!!!!!!

 

Thank you Urge for a fun day and for wanting to share my pip-squeak chipmunk voice with the world.  I promise to use my new 'power to the people' powers wisely.

Winston Wolfe x The Flower Drum

A while back, Kristie AKA Mrs Wolfe AKA the babe with the brains emailed me to say that she was hosting an event in Sydney for her brand Winston Wolfe. She said that from day dot, she had wanted me to create something for her. She also reminded me of the second time we met and I said something along the lines of "I love flowers so much I just want to rub them in my face." Great way to make a good second first impression. 

(I am such a proffessioNAIL bizznizz woman)

Anyway, the upcoming campaign launch was to be that day that I made something. 

The campaign was shot by Pierre Toussaint and the vibe was all deluxury leather, boobs, cups of tea and static telly, so of course she needed flowers.  We met up at the studio and she told me about how she wanted her launch to be in a secret garden, but when I looked around, it was nothing but white walls. She wanted to transform the space and hang giant images, and I wanted to make a tunnel.

You see, most of the time I really have no idea what I am doing. I have my lightbulb moments and I open my mouth and say things like "LETS MAKE A GIANT TUNNEL INTO THE GALLERY" and the client says "YEAAAHHH" and then I leave the meeting thinking what the heck! 

Why did I say that?! I've never made a tunnel.

Well listen here guy who made the Sydney Harbour tunnel, theres a new tunnel maker in town!

See... everyone wants to hang out in the flower tunnel. It makes people happy and beautiful. 

Move over flower wall. Flower tunnels are where its at.

HH hits HK

Last month I went to Hong Kong.

Well I actually started writing this post last month. SO... a couple of months ago I went to Hong Kong!

See, this is PROOF!

Anyway, I was there on family business. My half sister was having her bat mitzvah. 

Now, I've never been to one of those before, so I thought it was an event not to be missed. 

I hope I haven't lost you already, because I know that you didn't know that I had a half sister, nor did you know that I used to live in Hong Kong. 

ANYWAY. Hanna wanted me to do some flowers for her big deal day, so I went to the flower markets. In Hong Kong

I don't think they can grow much in Hong Kong, apart from teddy bears to make teddy bear bouquets, so they import the good stuff from all over the world. It was wonderful to reconnect with my out  buddies-  Mrs Ranunculus, Lady Anemone & Mr Peony. There were a bunch of others there too.

Get it. BUNCH.

I couldn't believe it when I ran into Steve Martin!  Just kidding. Thats my dad.

He loves shopping.

AND I LOVE SHOPPING TOO. That must be where I get it from. Thats a joke too. 

My mum has been training me since I was three years old.

. 

 After we stocked up on flowers, vases and teddy bear bouquets, Harry Highpants and I headed back to Chabad lubavitch where I made up the arrangements and felt extremely not Jewish. 

My dad sort of helped. And by helped I mean, he showed me some stuff on his ipad. 

He tried to do some bouquet modeling (on the left), but he didn't quite have that bouquet holding je ne sais quoi. Am I right?

carnie come back

The Greek call them dianthus caryophyllus— for those who aren't greek it means-

 “flower of the gods”

or in regular people speak - carnations.

A really brief history of the carnation -  by Holly Hipwell

For some 2000 years, carnations have held a high position in the flower ranks - possibly due to their long lastingness, their fresh scent, secret meanings,  and their ability to maintain form after being run over with a 4WD... But then one day something bad happened. 

Im not sure exactly what, because I wasn't there, but rumour has it, a carnation was spied getting all bouq'cozy  with some babies breath. I know! OMG. 

Anyway, they were immediately dumped into the NOT GOOD flower files, because that kind of fraternising just isn't on. 

 While most flower shops turned their backs on the carnations, underground floral boutiques such as "Woolies" "Coles" & "BP" backed the bloom, allowing it to escape extinction. And now in 2013, the carnation is making a come back. Im telling you now. You better believe it.

Its coming back. 

Its back. 

THE END. 

You know what else?

Carnations are THE official flower of mothers day. 

Just like Passion Pop is THE official drink of turning 18 and Nutri Grain is THE official cereal of the Olympics.. 

You know what else?

CARNATIONS ARE THE OFFICIAL FLOWER OF THE FLOWER BOMB!

To celebrate carnations and our mums, we are hosting a special Mothers Day Flower Bombing Class @ The School. ON MOTHERS DAY!

To make a booking or to ask questions, go here - THE SCHOOL

one perfect day

I have been holding this in for weeks upon weeks now, and finally I can reveal -

The wedding of Candice Lake & Didier Ryan!

I had to keep it a secret because Vogue wanted to cover the big day, and as much as I wanted to have exclusive rights, Vogue had the upper hand this time.

Late last year I received an email from Candice asking if I could do her wedding flowers, and was like- TRY AND STOP ME! After a few emails and a couple of stamps in her passport, Candice was back in town and she met me at the flower markets so we could pick her ultimate floral ingredients. Didier came too! Turns out he loves flowers, so he had a great time. We all did. My friend Gabby was there as well. We were picking out her wedding flowers too!

We needed to find something that would go with - The Dress. The Alberta Ferretti Dress. The Alberta Ferretti Dress that Alberta Ferretti made for Candice.

And that we did. 

We picked white misty and gardenias for the bouquet, white misty for the flower crown. Didier made his own buttonhole with natives, and his sister made the bridesbabes bouquets. We used natives to dress the arbour (that Didier made), which you can't see here, but you will see later... 
(I wont be mixing up Liz Ham's snaps with my iphone photos. No way, not today!)

To see more go to Vogue.com 

Images by Liz Ham for Vogue.

LONELY HEARTS CLUB

For those solo singletons, I have not forgotten you! 

The annual Lonely Hearts Club giveaway is on again!

This year LOVESTAR has kindly offered a hum dinger of a prezzie to put a bandaid on your heart. Helsy the lovely behind LOVESTAR has designed wishimadethemfirst love heart perspex vases. Not only are they hot pink / neon yellow/ near invisible clear... 

they hang on your friggen wall too! Get! OUT! 

So if you are a solo sandy this VDAY tell me what you LOVE more than anything in the whole entire world. Either comment below or find me on instagram (theflowerdrum) ((DERRR)) and leave a comment. For example, if I was going to enter, I would say- 

I love Helsy because she loves carnations, and I love carnations too, so therefore I love Helsy and thats why I should win. But I can't win because that wouldn't be fair now would it? OR MAYBE I WILL WIN?!

The winner will be drawn on Valentines Day and notified via megaphone / email / courier pigeon. Rooooomaaaaantic!

If for some reason you don't win because I don't believe that you love whatever it is that you say that you love, then head over here to buy one - http://www.lovestar.com.au/

GO!

MAYDAY MAYDAY ITS VALENTINES DAY

I like to avoid Valentines Day. I don't know why, but I just do.

This year people kept asking, are you doing Valentines Day flowers? I would say NO.

I felt like the cupid grinch. What is V Day with out flowers?

SAD. Thats what it is. Very very sad. 

So today I decided - I am TOTALLY doing Valentines Day. 

And no way will you see me delivering red roses, no way, no how. 

I will be delivering FLOWER BOMBS. Super special romantic ones.

 So get your biffy to give me a call or email me with an order! Quick!

Orders close Tuesday 12th Feb // orders go to holly.hipwell@gmail.com

xx

the flower wall strikes back

I don't think I've slept since these images surfaced from Remix magazines floral shoot. 

The flower wall that I made for Melbourne Centrals Spring Racing Carnival excitement was put to good use once it wasn't spring racing carnival anymore. Ed Purnomo shot the floral frenzy, and I am proud as punch spiked with cough syrup that my wall cut the mustard enough to feature in such a mega babe fest. 

I'm yet to pick up a copy because the newsagent at Warriewood Square doesn't get international magazines. Not even ones from New Zealand. 

Capt Franco & Capt Mon

People often ask me if I do weddings. 

Like, of course I do weddings. What kind of chief flower enthusiast doesn't do weddings?

Truth be told, I don't take on all weddings... if you were to come to me and say-                       I want colourful gerberas for each of my 27 bridesmaids and a red rose bouquet bound with diamontes and dove eyelash sprinkles , oh and the RSL said they would do our table centerpieces, so you don't need to worry about that.

I would then say NO. No I don't do weddings. Not your wedding. 

When Capt Franco and Mon asked me "do you do weddings?" 

I said "YES! I do!" 

turbo petal pushers anamai and lilli 

The beautiful chuppah was made by Franco's best men friends.. unfortunately after we finished decorating it, it started raining. They say its good luck for it to rain on your wedding day. I think Mon & Franco are going to have years and years and years of good luck. It absolutely bucketed down all over us and the chuppah was relocated to the deck of the venue... and then again to inside the venue. 

It was really raining good luck all over the place, even sideways.